There has been a lot of articles that has this title or written somewhere within the article. If you try searching for the word “SEO is dead” you will probably get a result of 12,800,000 or more but that’s just numbers. It is easy to say these words but in reality it all depends on how you do SEO. If you think SEO is about link spamming, blog posts spamming, keyword stuffing and among others, then that kind of activity practically kills SEO. So before we say that SEO is dead, let us learn what SEO is exactly.
SEO or search engine optimization is a process in optimizing a website to be more visible in the web or search engines.It is also helps in getting organic traffic to be directed to your website as well as getting ranked in search engine results. If you get to be rank on the first page then expect a huge boost in traffic which in turn can be converted to sales but that’s something deep to understand. If you have website for your business or someone who has an online business, you would definitely would want to do SEO for your site.The methods used in SEO are plenty. First you need to have a website and this is where the optimization begins. Creating unique and good quality content, title, meta tags and description, the design of the site and others are just some of the way to optimize a site. This is what they call on-page optimization.SEO can also be done outside of the website and this is called off-page optimization. Link building, guest blogging, press releases, marketing thru social media networking sites and social bookmarking sites are just some of the ways of doing this. These are just some of the usual ways of doing SEO but it doesn’t mean that is all. Since search engines tend to change their algorithm from to time, mostly with Google, the SEO strategy also changes in order to cope with it. Also now with citation, pages like Yelp, Yahoo, has become very significant in Search Engine Optimization.
There are lots of benefits you can get from SEO especially for online businesses that for it to be “dead” is very unlikely. If it was dead, then every time you search the web for something you will just end up with nonsense articles and meaningless rant. I believe that the reason why they say that “SEO is Dead” because the old ways of SEO is no longer of use. In the earlier days of internet and SEO was just as simple as making articles and spamming it on a lot of directories, link building and again spamming it to other networking sites and so on and so forth. To make it short, its all about quantity rather than quality. One would argue that hotfrog is one of the most important factor for local search, especially in small countries like Singapore.
But as years pass, search engine’s algorithm has changed drastically especially for Google. The changes flushed out those unnecessary sites and leaving only those relevant and quality sites. For SEO experts or those who do SEO, they need to be always updated with the changes in the algorithm in order to continue to progress in their SEO efforts. SEO is never dead, as long as the algorithm changes so will SEO.